Cristiano Ronaldo's
first year
at Al Nassr

How the football superstar
changed the game in Saudi Arabia

Cristiano Ronaldo concluded 2023 in the same way he ended 2022: creating global headlines that were rooted in Saudi Arabia.

As the Saudi Pro League (SPL) prepared to break for the rescheduled 2023 Asian Cup, Ronaldo, true to form, ensured he had the final say.

On December 30, he scored in the 92nd minute of Round 19’s closing match, embroidering Al Nassr’s victory at Al Taawoun. The goal, a header made possible by his trademark leap, increased the Nassr captain’s tally for the calendar year to 54, ensuring the Portuguese was the lead scorer in world football for 2023.

Ronaldo, 38, finished the year two goals ahead of Bayern Munich and England striker Harry Kane and Kylian Mbappe, the Paris Saint-Germain and France forward. Erling Haaland, the machine-like Manchester City and Norway striker, was next best on the list, four goals behind Ronaldo.

What’s more, the Portugal captain’s goal against Taawoun marked one year to the day that football in Saudi Arabia changed for ever, with confirmation that one of the world’s most recognisable athletes had chosen to move to the kingdom to continue his almost unparalleled career.

In the 12 months since, Ronaldo’s impact on Nassr, the SPL, football in the kingdom and Saudi Arabia’s profile around the world has been striking.

Here, with input from some of the key figures at Nassr and within Saudi football, we chart the five-time Ballon d’Or winner’s far-reaching influence and what it has meant as the kingdom established itself as one of the major players in world football.

The news, confirmed from Spain but with seismic implications throughout football and most acutely in Saudi Arabia, arrived as the penultimate day of 2022 crept past midnight.

“The greatest athlete in the world officially signs for Al Nassr,” the club stated on social media at 12.08am Riyadh time. Sporting a plain black T-shirt and black trousers, Ronaldo was pictured holding the Nassr shirt alongside club president Musalli Al Muammar.

Forty minutes later, a press release landed in inboxes around the world.

“Al Nassr Football Club, one of the most successful clubs in Saudi Arabia and Asia, and the current leaders of the Saudi Pro League, has agreed terms to sign Cristiano Ronaldo,” it said. “The five-time Ballon d’Or winner of Portugal will join on a 2.5-year contract.”

The press release described the move as “one of the most impactful and transformational in football history”.

“I am excited to experience a new football league in a different country,” Ronaldo said. “The vision of what Al Nassr are doing and developing in Saudi Arabia, both in terms of men’s and women’s football, is very inspiring.

“We can see from Saudi Arabia’s recent performance at the World Cup [they recorded a shock victory against eventual champions Argentina but exited at the group stage] that this is a country with big football ambitions and a lot of potential.

“I am fortunate that I have won everything I set out to win in European football and feel now that this is the right moment to share my experience in Asia.

“I am looking forward to joining my new teammates and, together with them, help the club to achieve success.”

A statement from Al Muammar read: “This is more than history in the making. This is a signing that will not only inspire our club to achieve even greater success, but inspire our league, our nation and future generations – boys and girls – to be the best version of themselves.

“[Ronaldo] is a special footballer and a special person, whose impact is felt far beyond football.”

Almost immediately, a series of reports claimed Ronaldo, who at the time was five weeks shy of his 38th birthday, would earn more than $210 million a year at Nassr, an agreement that would make him comfortably the highest-paid footballer in history.

The deal, which The National understands comprises a contract with the club and other agreements with separate entities for his image rights, was also reported to include certain clauses, including an ambassadorial role in any future Saudi bid to host the Fifa World Cup (Nassr soon issued a statement denying that).

Ronaldo's move to the kingdom had, it turns out, been in the pipeline for some time. Al Hilal attempted to sign the forward from Manchester United the previous summer, when it became clear that all was not right at Old Trafford. Later in the transfer window, Nassr sounded out the possibility of signing the superstar.

In November, during an explosive interview with Piers Morgan that precipitated Ronaldo’s United exit, the Portuguese was asked whether he had turned down a Saudi offer of a €350 million ($379.1 million) two-year deal.

“Yes, it’s true,” Ronaldo responded.

A transfer ban on Hilal – in 2022, the club were suspended from signing new players for two windows after midfielder Mohamed Kanno reneged on a move to Nassr – together with Ronaldo’s preference to remain at the sharp end of European football, scuppered the chances of a move to the kingdom.

But then came the interview with Morgan. The mutual termination of Ronaldo’s United contract was confirmed on November 22. After he departed the Qatar World Cup in tears following his team’s quarter-final exit to Morocco, Nassr again came calling.

Sitting in his office at the club, Nassr sporting director Marcelo Salazar told The National that, when the possibility of recruiting Ronaldo was first put to him, his initial thought was: “What if …”

In December 2022, a deal made possible by an assembly of Saudi organisations, including Visit Saudi and Saudi Media Company, and finalised in Madrid, was announced to the world.

Ronaldo is introduced as an Al Nassr player at Mrsool Park in Riyadh, on January 3, 2023. Getty Images

Ronaldo is introduced as an Al Nassr player at Mrsool Park in Riyadh, on January 3, 2023. Getty Images

Ronaldo arrives at a private airport in Riyadh before being presented as an Al Nassr player on January 2, 2023. AFP

Ronaldo arrives at a private airport in Riyadh before being presented as an Al Nassr player on January 2, 2023. AFP

In a post on social media, Saudi Minister of Sport Prince Abdulaziz bin Turki Al Faisal welcomed Ronaldo’s move to the kingdom. “Happy with the presence of one of the best players in the world to start his new career in Saudi Arabia. Welcome @Cristiano to the kingdom," Prince Abdulaziz said.

He pledged to “support the rest of our clubs for quality deals with international stars soon”.

Football fans across the kingdom were as enthralled by Ronaldo’s signing. Speaking to The National, Mohammed Esa, in the eastern Saudi city of Al Khobar, said: “Saudi Arabia has made history. This is the biggest news in football, and the fact that it is about my country and world champion Ronaldo makes me and every Saudi proud.

A man sells merchandise bearing Ronaldo's name in Riyadh. Reuters

A man sells merchandise bearing Ronaldo's name in Riyadh. Reuters

“Today marks a new chapter in football history. I have tears of joy.”

Faisal Albakr, across the kingdom in Jeddah, was similarly effusive.

“I love Ronaldo. I am so happy he will be playing in the Saudi league with Al Nassr,” he said. “The world is surprised but we always believed Saudi could do it.

“We are leading a new wave and are so excited for football and the world champions playing for Saudi club Al Nassr.”

Describing Ronaldo's arrival as the “biggest news in football” was understandable. He was not only considered one of the two greatest players of his generation, courtesy of trophy-laden stretches at United, Real Madrid and Juventus, but he is alsothe all-time leading goalscorer in men’s international football.

His profile is unrivalled. When Ronaldo signed for Nassr, he had more followers on Instagram than any other person on the planet, with 532 million (it is now 619 million). Lionel Messi, regarded as Ronaldo’s long-time nemesis and his only rival to be considered the best of their generation, ranked second, with more than 100 million fewer followers.

Ronaldo’s pull had a major effect on Nassr’s Instagram account. In the days after his move was announced, the club's followers surged from 834,000 into the millions.

Established in 1955, the Riyadh outfit are one of Saudi Arabia’s best known and most decorated clubs. Nassr means “victory” in Arabic. The capital side, which now play at Mrsool Park, are nine-time Saudi champions – the record, held by city rivals Hilal, is 18 – with their most recent championship secured in 2019.

Nassr’s trophy cabinet includes six King’s Cups, three Crown Prince’s Cups, three Federation Cups and two Saudi Super Cups. In 1995, they reached their only Asian Champions League final, losing to South Korea’s Ilhwa Chunma.

Nassr were the first to represent Saudi Arabia in a global competition, when they featured alongside Real Madrid in the inaugural Fifa Club World Championship in 2000, in Brazil (the tournament would be rebranded as the Fifa Club World Cup).

When Ronaldo signed, Nassr were coached by Rudi Garcia, the Frenchman who previously managed Lille, Marseille, Lyon and Roma. The squad included former Arsenal and Colombia goalkeeper David Ospina, former Brazil midfielder Luiz Gustavo and Cameroon international Vincent Aboubakar.

Chasing a first SPL title in four seasons, Nassr topped the table by one point after 11 matches, although Al Shabab and Al Ittihad, second and third respectively, would both leapfrog them if they won their games in hand.

Still, Ronaldo’s acquisition was expected to prove pivotal in Nassr's quest to secure a long-awaited top-flight crown.

Former Brazil international Denilson signs for Al Nassr in 2006. AFP

Former Brazil international Denilson signs for Al Nassr in 2006. AFP

Founded in 1976, the SPL is the top tier of football in the kingdom. It is officially known as the Roshn Saudi League, with the real estate division of the Public Investment Fund becoming the league’s title sponsor in 2022.

Hilal have won the most titles, followed by Nassr and current champions Al Ittihad (nine each), Al Shabab (six), Al Ahli (three), Al Ettifaq (two) and Al Fateh (one).

Previous stars to ply their trade in Saudi Arabia include Rivellino, a World Cup winner with Brazil in 1970, Romario and Bebeto, world champions with Brazil in 1994, and Denilson, who like Ronaldo was once the most expensive player in history. Former Barcelona and Bulgaria striker Hristo Stoichkov also had a stint at Nassr.

When Ronaldo arrived at Nassr, the SPL consisted of 16 teams, but was this season increased to 18. Each club is permitted to register eight foreign players.

Last June, Saudi Arabia launched the Sports Clubs Investment and Privatisation Project, an initiative led by Crown Prince Mohammed bin Salman, with a primary objective of positioning the SPL as one of the top 10 football leagues in the world.

As part of the drive, the Public Investment Fund acquired a 75 per cent stake in Nassr, Hilal, Ittihad and Ahli – the country’s four biggest clubs.

The Sports Clubs Investment and Privatisation Project seeks to increase the SPL’s annual revenue from 450 million Saudi riyals ($120 million) to more than 1.8 billion riyals. The kingdom also aims to raise the league’s market value from three billion riyals to more than eight billion riyals by 2030.

After days of hype and headlines, Ronaldo was introduced as a Nassr player. On January 3, having the previous night arrived at King Khalid International Airport in Riyadh on a private jet with his family, the Portuguese was presented at Mrsool Park.

His presence was already ubiquitous. Billboards around the capital depicted the star in Nassr colours together with the slogan “Hala Ronaldo”.

A billboard in Riyadh welcomes Ronaldo to Saudi Arabia. AFP

A billboard in Riyadh welcomes Ronaldo to Saudi Arabia. AFP

The same message was displayed on large screens on Mrsool Park, while traffic filled the roads to the stadium. Newfound entrepreneurs peppered the route, selling “Ronaldo 7” flags and scarves.

Inside, Ronaldo first faced a heaving press room where there was standing room only. He was dressed in a sharp grey, three-piece suit, white shirt and pale blue tie.

Sitting at the top table alongside Garcia and Al Muammar, Ronaldo did not take questions from the media, made up of local and international journalists. At one point, an over-eager attendant shouted “Ronaldo, I love you”, eliciting a look of surprise from the star.

His focus returned and he answered a series of inquiries from a master of ceremonies, Jeddah-raised journalist Weam Al Dakheel. Ronaldo spoke of inspiring generations and changing how “this amazing country and culture” is perceived around the world.

Nassr president Musalli Al Muammar with Ronaldo in Riyadh. Reuters

Nassr president Musalli Al Muammar with Ronaldo in Riyadh. Reuters

“I’m so proud to make this big decision in my life, in football,” he said. “In Europe my work is done. I won everything, I played for the most important clubs in the world.

“It’s not the end of my career to come to Saudi Arabia … I really don’t care what people say. I took my decisions and I have responsibility to change that.

“But I’m really, really happy to be here.”

On what was described as the “unique” nature of his contract, Ronaldo replied: “This contract is unique, but I’m a unique player as well. So it’s normal.

“It’s simple: I’m coming here to win, to play, to enjoy, to be part of the success of the country and the culture of the country.

“And I’m here altogether with Al Nassr, with my coach, with my president and all the people of Al Nassr. What I want is to enjoy, to smile and play football.”

Grinning amid the ceaseless flashing of photographers’ cameras, Al Muammar would not confirm the exact figures agreed on in Ronaldo's the two-and-a-half-year deal.

“[Ronaldo] is the best player in football history, so it is normal he will be the highest in terms of cost or salary,” Al Muammar said. “This is something that he really deserves, so the amount of money he will take, he really deserves.”

Ronaldo is flanked by Al Nassr manager Rudi Garcia and club president Musalli Al Muammar. AFP

Ronaldo is flanked by Al Nassr manager Rudi Garcia and club president Musalli Al Muammar. AFP

Garcia, meanwhile, emphasised a shared drive to win.

“My goal, my objective, for Cristiano is to make him happy,” he added. “I want him to enjoy playing with Al Nassr and enjoy winning with Al Nassr.”

Media duties complete, Ronaldo was ushered off stage to the Nassr dressing room, where he changed into his new kit and posed for official pictures. He then prepared to walk out at Mrsool Park.

Nassr announced the presentation ceremony the day before and, predictably, tickets sold out. Lifelong Nassr fan Thamer Al Wajaan made sure he was one of the 25,000 who attended.

“It was difficult,” he told The National. “I was searching on three iPhones and my laptop also. I got lucky. I just refreshed the page … there were 60,000 people.

“I just waited and I refreshed and I waited. For two hours. And, finally, I got my ticket. I was so happy.”

Ronaldo emerged from the tunnel to a crescendo of noise, fireworks and the flickering of camera flashes. Screams of “Ronaldo!” or his trademark “siu” celebration echoed around the stadium. He was followed by his partner Georgina Rodriguez, dressed in a black abaya, and their children, kitted out in replica Nassr strips.

Taking his place on a stage emblazoned with “Welcome C7”, Ronaldo’s first words into the microphone were greeted with a deafening cheer.

“I will give my best for this club,” he declared.

Ronaldo later set off around the perimeter of the pitch, signing footballs and kicking them into the stands.

League officials later told The National that Ronaldo’s arrival event was watched by more than three billion people worldwide, in 145 countries and in 53 languages.

Speaking the following day, at the Nassr store in Al Olaya, where a queue of fans seeking to buy No 7 Ronaldo shirts stretched down the street, Al Wajaan sounded as much like an ardent supporter of the player as the club.

“It was the most beautiful day in my life, because I watched Ronaldo since I was a kid. We grew up together,” he said.

“When [the signing] was announced, I couldn’t believe it. I still can’t believe it. Even yesterday, I wasn’t sure if it was Cristiano Ronaldo. I was just looking to see if it was fake. But my dreams came true.”

Al Wajaan, no doubt still pinching himself, had to wait some time to see Ronaldo in action. In November, the player was given a two-match suspension by the English Football Association for knocking a mobile phone out of the hand of a supporter after a game against Everton seven months before.

Ronaldo had already left United by the time the ruling was imposed, but under Fifa regulations, he was required to serve the ban. That meant his first game for Nassr was on January 22 at home to 10th-placed Ettifaq.

That was his official debut. On January 19, Ronaldo took part in an exhibition game at King Fahd Stadium titled the Riyadh Season Cup.

On a chilly evening in the Saudi capital that called for coats, hats and scarves in the stands, Ronaldo led out a SPL all-star XI against Lionel Messi’s Paris Saint-Germain.

Ronaldo and Messi face off in a match between Al Nassr and Paris Saint-Germain in Riyadh on January 19, 2023. AFP

Ronaldo and Messi face off in a match between Al Nassr and Paris Saint-Germain in Riyadh on January 19, 2023. AFP

Such was the appetite for the game – bringing together football’s two biggest names, the 60,000-seat was said to be sold out. A Saudi businessman reportedly paid $2.6 million at a charity auction for a ticket that provided a series of benefits, including photo opportunities with players and access to the dressing rooms.

On the pitch, Messi struck first before Ronaldo converted a penalty moments after being clattered in the face by PSG goalkeeper Keylor Navas – a former teammate in Madrid. Ronaldo scored his second goal in first-half injury time and departed the pitch as his name rang out around the stadium.

PSG eventually won 5-4, but having been substituted on the hour, Ronaldo still had the crowd bellowing his name. Flashing up on the big screen, he blew a kiss and waved from the bench. He was later named man of the match.

"So happy to be back on the pitch, and on the scoresheet," Ronaldo said on X. “Nice to see some old friends."

Three days later, Ronaldo made his Nassr bow. Abdulaziz Al Afaleq, SPL chairman at the time, said “the eyes of the world” would be on Mrsool Park as Nassr hosted Ettifaq. The club declared on social media that “starting today” more than 30 TV channels would broadcast their matches worldwide, including ESPN in the US, CCTV in China and Sky Sports in Europe.

Ronaldo has a shot at goal on his Nassr debut against Ettifaq. AFP

Ronaldo has a shot at goal on his Nassr debut against Ettifaq. AFP

Fabrizio Romano, the world’s foremost social media football transfer guru, was in attendance, enjoying the action from the VIP section.

Ronaldo was handed the captain’s armband and, although he didn’t score in the 1-0 win that propelled Nassr back to the top of the league, he showed plenty of skill. His performance featured stepovers, feints, shots from distance and an attempted overhead kick – further endearing him to the club’s fans.

But he was some way below his best.

“Everyone knows Cristiano,” Garcia said after the match. “He’s a five-time Ballon d’Or winner. He’s one of the best players in the history of football. It’s up to us to make sure we get him in the best condition.

“Tonight, he was happy to play for the first time.”

Indeed, Ronaldo did appear happy on social media, posting: "First game, first win – well done, guys. Thanks to all the fans for incredible support.”

Ettifaq manager Patrice Carteron was equally as enthusiastic.

“I am very happy that [Ronaldo] came to Saudi Arabia for the excitement of every game, and at a big club like Al Nassr,” the Frenchman said. “It’s fantastic news for football here, and everyone will enjoy it and every ground should be full.

“It’s a privilege to face him.”

Ronaldo’s opening six months in Saudi football were mixed, on the pitch at least.

In his second match for Nassr, the team exited the Super Cup, beaten 3-1 in the semi-final by SPL title rivals Ittihad. Once more, Ronaldo failed to score.

But then his scoring touch returned. On February 3, Ronaldo converted a penalty three minutes into injury-time at Fateh to register his first goal and salvage a 2-2 draw. It took his side joint top in the league table.

In the next match, Ronaldo scored all four in a rout of Al Wehda, passing 500 league goals in his career. He described the milestone as a “great feeling”.

The good vibes continued in the following game at home to Taawoun, when Ronaldo assisted both goals in Nassr’s 2-1 win. In the next match, at Damac, Ronaldo scored a hat-trick – his 62nd in professional football.

“I feel more in harmony with the team now,” he said.

With eight goals and two assists in four matches, Ronaldo was named the league’s Player of the Month for February.

March, though, was not quite as positive. Nassr lost a top-of-the-table clash to Ittihad, the 1-0 defeat in Jeddah snapping Nassr's 18-match unbeaten streak in the league.

Ronaldo could not contain his frustration as he exited the pitch, kicking out at a stack of water bottles before disappearing into the tunnel.

Ronaldo could not lead Nassr to victory over title rivals Ittihad on March 9, 2023. AFP

Ronaldo could not lead Nassr to victory over title rivals Ittihad on March 9, 2023. AFP

Midway through the month, he scored his first goal in four matches, a sublime free-kick 12 minutes from time that dragged Nassr back into a home match with Al Abha. The hosts went on to complete a comeback win and stay one point behind Ittihad in the table.

Ronaldo later became the all-time leading appearance-maker in men’s international football – 197 caps – and extended his goals record for Portugal. He said he was a “better man” following his acrimonious departure from United.

On the SPL, he added: "I'm not going to say that the league is a Premier League – that would be a lie. But it's a very competitive league that I'm positively surprised by …

“I am sure that in the coming years the league will be ... the fourth, fifth or sixth most competitive league in the world.”

April, though, proved to be hugely costly for Ronaldo’s 2022/23 SPL title ambitions. He stormed off the pitch after a goalless draw at Al Fahya, which left Nassr trailing Ittihad by three points with seven games remaining. Incensed, Ronaldo removed his captain’s armband as he stormed off and was involved in a verbal altercation with an opposing player.

Three days later, having criticised the players’ commitment against Fahya, Nassr announced Garcia had left the club “by mutual agreement”. Reports suggested the manager’s tactics had been questioned by senior players, including Ronaldo.

On Instagram, the Nassr captain posted a picture with Garcia, with the caption: “Pleasure to have worked with you. Wishing you all the best for the future.”

Nassr lost 2-0 in the Riyadh derby at Hilal to remain three points behind Ittihad, having played a game more.

Ronaldo, who had a goal ruled out late on for a marginal offside before seeing the award of a penalty overturned, was taunted with chants of Messi” from Hilal supporters on his way off the pitch.

Ronaldo was quickly accused of making an obscene gesture towards rival fans, an allegation that became a hot topic of debate in Saudi Arabia. Nassr later explained it away, saying Ronaldo was simply attending to an injury.

As Nassr's title hopes faded, so too did their chances of collecting more domestic cups. They were dumped out of the King’s Cup semi-final at home to 10-man Wehda, with Ronaldo airing his frustrations when leaving the pitch at half-time. Visibly vexed, he complained vehemently to the Nassr backroom staff.

Within days, reports in Spain surfaced that Ronaldo was unhappy with his first four months in Saudi Arabian and wanted to return to Europe. He responded by reigniting Nassr’s SPL title bid with a goal – his first in four games – and a match-winning display in a 2-1 victory against Al Raed.

Ronaldo celebrates after scoring Nassr's first goal against Al Raed on April 28, 2023. AFP

Ronaldo celebrates after scoring Nassr's first goal against Al Raed on April 28, 2023. AFP

Ronaldo scored twice more that month, including a sublime winner against Al Shabab that denied Ittihad the trophy with two games to spare.

Yet, by the time Ronaldo came off with six minutes remaining in the league’s penultimate fixture, Nassr’s title chances were extinguished. Ittihad won 3-0 at Fayha to capture a first Saudi championship in 14 years.

Ronaldo signed off his debut season in the kingdom without a trophy.

He scored 14 times in 16 league matches, but had failed to score in half of those.

No sooner had the league slipped from his grasp than Ronaldo gave his first, and as of yet only, in-depth interview since joining Nassr. Carefully co-ordinated, it was released on June 1 through the SPL’s official channels, and was conducted at Mrsool Park, again by Al Dakheel.

Reflecting on the “good, good memories” of his frenzied introduction five months earlier, Ronaldo conceded his first campaign with the club hadn’t matched his ambitions.

However, he confirmed he was happy in Saudi Arabia and vowed to come back stronger.

“To be honest, I expected to win something this year,” Ronaldo said. “Sometimes we need patience, consistency and persistence to achieve the best things.

“Next year I am really positive and confident things will change, and we go in a better way.”

Ronaldo discusses his first season in Saudi Arabia in an interview released on June 1, 2023. Photo: Saudi Pro League

Ronaldo discusses his first season in Saudi Arabia in an interview released on June 1, 2023. Photo: Saudi Pro League

Ronaldo made references to the positive effect his rigorous work ethic had on his teammates – “it’s not by coincidence that I play at a high level for 20 years” – and the “many, many opportunities” the league had to grow, mentioning the infrastructure, officiating and a slicker use of VAR.

“But I am happy here,” he said. “I want to continue here; I will continue here. And, in my opinion, if they continue to do the work they want to do, in the next five years, the Saudi league can be a top five [league] in the world.”

Closing with a message to fans, Ronaldo said: “Thank you very much for supporting me every day here, not only in the games or in the stadium, but of course, outside in the streets and the places I go.

“I will be part of your world, your culture … I hope I make the people enjoy through my games, my performance. And to win things.”

In the first two after the interview was released, it generated 581 press clippings around the world, with a potential global reach of two billion people. The media value is estimated at $45 million. In that time, the video achieved 16.1 million organic views on Instagram, Twitter and YouTube. 

Days later, the Public Investment Fund announced it was taking control of the country’s four prominent football clubs, before news filtered through that Karim Benzema, Ronaldo’s former teammate at Madrid and second only to the Portuguese in the Spanish club’s all-time scoring charts, agreed to join Ittihad.

A summer of spending in the Saudi top-flight was set in motion.

If Ronaldo’s inaugural six months in Saudi Arabia failed to yield any silverware, he rectified that at the start of his second campaign.

In August, he was integral to Nassr claiming the King Salman Club Cup, a tournament comprising some of the region’s leading clubs and staged in the Saudi cities of Taif, Abha and Al Bahah.

Ronaldo stepped up time and again, scoring the goal that carried Nassr into the knockout stages, then grabbing the winner in the semi-final with Iraq’s Al Shorta. In the final, Ronaldo got both goals in a comeback victory against Hilal.

With six goals in his final five matches, he collected the award for the tournament’s top scorer. It was a captain’s contribution.

Withdrawn from the showpiece in the closing minutes following a nasty knock to his knee, Ronaldo was seen jumping for joy, King Salman Club Cup – as much his as it was Nassr’s – in hand.

Ronaldo lifts the King Salman Club Cup on August 12, 2023. Getty Images

Ronaldo lifts the King Salman Club Cup on August 12, 2023. Getty Images

“Extremely proud to help the team win this important trophy for the first time,” he said on social media.

The injury to his knee kept Ronaldo out of Nassr’s defeat in the 2023/24 SPL opener at Ettifaq on August 14, and his return to the team could not prevent his side from falling to a second successive loss, at home to Taawoun.

Ronaldo returned to help Nassr fight back in their Asian Champions League play-off against reigning UAE champions Shabab Al Ahli, clinching the club’s place in the group stages. It also ignited a run of 20 matches without defeat.

Suddenly finding his groove, and undoubtedly buoyed by the summer additions of Sadio Mane, Marcelo Brozovic, Aymeric Laporte, Alex Telles, Seko Fofana and Otavio, a hat-trick in the SPL's third round of fixtures not only got Ronaldo off the mark, it triggered a prolific and prolonged scoring run for club and country. In the next 27 matches, he found the net 29 times.

In late September, after his second goal of the game sealed a 4-3 win against Ahli, Ronaldo told Saudi broadcaster SSC: “I still love football. Even with my age, I still love to play, to score goals, to win games. And I will continue until my legs say, ‘Cristiano is finished.’"

That appeared to be some time off. During his stunning scoring spell, Ronaldo passed the 850-goal mark in his career, scored his 125th goal in international football and got on the scoresheet for the first time in the Asian Champions League.

He even had opposition managers purring.

“When you face Ronaldo, there isn't much you can do,” conceded Christophe Galtier in October, after Ronaldo’s two goals and an assist condemned Al Duhail to a Champions League defeat. “I'm at a loss for words to describe him. What he did today is extraordinary for a 38-year-old. He's still the best player in the world."

Six days later, at a ceremony in Paris, Messi won an eighth Ballon d’Or.

By the end of November, Ronaldo’s manager at Nassr was waxing lyrical about the player’s enduring talent. It came in response to Ronaldo’s decisive double against Al Okhdood, the second scored with a supreme lob from 40 yards.

Ronaldo celebrates with his teammates after a win against Al Okhdood on November 24, 2023. Reuters

Ronaldo celebrates with his teammates after a win against Al Okhdood on November 24, 2023. Reuters

“Goals and Cristiano are a perfect mix,” Luis Castro said, locking his fingers. “For the second goal, Cristiano shows perfect vision. It’s very difficult to do this, but Cristiano is different. When you are No 1 in the world, everything is possible.”

But within a week, winning the SPL title began to feel impossible. Nassr lost 3-0 in a derby at Hilal, with Ronaldo outshone by former Fulham forward Aleksandar Mitrovic. Ronaldo had a night to forget – on 74 minutes, and with his team 1-0 down, he had a brilliant goal disallowed for a marginal offside. He was indignant.

With the loss – their first in 21 matches – Nassr slumped seven points behind their old foe.

Undeterred, Ronaldo marked his 1,200th professional match with a goal and an assist in a 4-1 win against Al Riyadh, later declaring: “Thankful to all my teammates who helped me reach my 1,200th match. What a ride but we’re not done yet.”

And he wasn’t. On December 11, as Nassr cruised into the King’s Cup semi-finals, Ronaldo reached 50 goals in a calendar year for the eighth time (his record is 69, for Madrid, in 2013).

He added four more in three matches to conclude the year at the top of the SPL’s scoring and assist charts, with 20 and nine respectively, even if Nassr rank second in the table, seven points behind Hilal.

After notching his 54th goal of the year, Ronaldo said: “2023 was a very good year for me, collectively and individually. I scored so many goals and helped the team a lot, both with Al Nassr and the national team.

“I'm really proud. I feel good, I feel happy. And next year I will try to do it again.”

Ask anyone at Nassr and, perhaps expectedly, they champion how Ronaldo’s influence has extended far beyond the pitch. Known for his dedication to his craft and his discipline, Ronaldo is viewed as the perfect role model, especially for younger players in the squad.

For instance, he has taken an active role in improving the club's gym facilities and suggested hiring a full-time nutritionist to manage players’ diets. He also pushed for training to take place in the mornings instead of evenings, as Saudi clubs traditionally do.

In turn, that has empowered Nassr to monitor two meals a day for their players, while encouraging them to sleep earlier.

“Cristiano was part of this, because he wants the club to be professional. He wants the club to be tier one,” Jordi Durante, Nassr’s chief revenue and strategy officer, told The National. “Cristiano is the guy who takes care of himself the most. He's the guy that trains the most, he's the most disciplined and this is his impact on the team.

“We've seen the big change in the mindset of the Saudi players, the way they train and play. All the team improves.

“When you bring on board Cristiano, it is like when you hire the best F1 driver. But he's not only a driver, meaning he's not only a player, but he's a mechanic, he's an engineer, he's a strategist and he's a motivator. He says what a tier one club needs to have.”

Telles, a former teammate at United whose move to Nassr last summer was due in part to Ronaldo, told the SPL: “He’s more than just an excellent player, he’s a great leader.

“He’s a guy who always takes responsibility in the dressing room, helps everyone and is always building a good atmosphere. That’s the role of a captain, a reference point like he is.”

Alex Telles joined former United teammate Ronaldo at Nassr. AFP

Alex Telles joined former United teammate Ronaldo at Nassr. AFP

Opposition players – the majority, at least – have been cast under Ronaldo’s spell also. His shirt is typically the most sought-after at the end of a match, while in his debut season rivals would routinely hang back in the tunnel after games against Nassr just to snap a selfie with him.

Durante says he has had an impact on everyone at the club.

“He is very active because, first of all, he's a real captain,” Durante said. “Since day one, he knew everybody in the team, not only the players, but from the players to the kit man.

“He's a guy that is always smiling, he's always happy and positive, and he's always there to greet everybody.

“Also, when we have visits from the sponsors, he's welcoming the sponsors, signing jerseys, taking pictures.

“And this is very good because it gives a message to the other players. The message is that, ‘I'm the best player of the world and I still have time for my fans. I still have time to say hello and good morning to everybody.’ This is about education.

“All these things come because, 10 months ago when he arrived, he said, ‘Guys, we need to step up. We need to improve’.

“He’s trying to help us in the team as well in the commercial area. When we had to request Cristiano for last-minute support to shoot some commercial or some videos advertising, for instance, our tour in China, he was very open and said, ‘Please do, let's make it happen.’

“And he did it with an amazing motivation and very professionally. So that's very important. As a guy working in the commercial team, we see him as a partner. He's here to help.”

Salazar described Ronaldo’s overall impact at Nassr as “huge, impressive, very positive". Asked for his favourite memories of Ronaldo from the past 12 months, he reels off a variety of highlights.

“The total attention he gives to the person he is speaking with, his politeness and availability to the fans,” Salazar said.

“His absolute and non-negotiable care towards himself and his health. The countless laughs he gives during meals while joking with his mates. His limitless ambition and preparation to stay at the top of the game.

“His willingness and competitiveness to be better, win football games and trophies.”

Ronaldo’s determination to be the best, Salazar said, has rubbed off on everyone at Nassr.

“Inside and outside the field, we’ve evolved after his arrival, in terms of infrastructure, mentality, professionalism,” he added.

“Al Nassr club was already big, but after one year it’s clear that we’re on another level. We became a global brand.

“Many of my friends around the world consider coming to visit Saudi because of Al Nassr and CR7. We see tourists from all around the world at every game in our stadium.

“I receive pictures of people wearing Al Nassr kits in different countries and cities of South America, Europe, USA, Asia, Africa and so on.”

Fans in Shenzhen, China, display Ronaldo shirts. EPA

Fans in Shenzhen, China, display Ronaldo shirts. EPA

Durante said “many international brands” want to be associated with Nassr, but he was keen to emphasise that the club were already considered a profitable partner before Ronaldo arrived.

“Cristiano is a spark, but Nassr has been successful in building a project that is well-renowned around the world,” Durante said. “Now when we are negotiating with these international brands – of course, the brands in their sponsorship pyramid, they have different levels – they always put us now at the level of Real Madrid, Manchester United. And that's a big change.

“But also, the brands are becoming sponsors of Al Nassr, not only of Ronaldo. For sure, in Al Nassr you have Ronaldo, with all the implications of having Ronaldo.

“But the commitment of sponsors is always long term, meaning they believe in Al Nassr as a brand, as an organisation.

“Cristiano has been successful in building Al Nassr brand in only 12 months, together with the organisation. Now you see the shift, people are coming to Al Nassr.”

Ronaldo has had a significant impact on the women’s team as well. A vocal advocate since his arrival, he visited Nassr women’s side before the final match of the inaugural Saudi Women’s Premier League. The match against Al Yamamah was set to decide the title.

Twenty-four hours later, Ronaldo was on social media, congratulating the team on a historic victory.

The National has since spoken to members of the team to discover what Ronaldo’s support meant to them.

Munira Al Hamdan
Forward and captain

Munira Al Hamdan in training for Al Nassr's women's team. Photo: Munira Al Hamdan

Munira Al Hamdan in training for Al Nassr's women's team. Photo: Munira Al Hamdan

“Cristiano definitely has been very vocal and supportive of Al Nassr women’s team, and he made it very clear when stating that in the ceremony when he first arrived, with thousands of fans in that stadium, and in the official press conference that was viewed by millions on television.

“This has a major impact on us as players, since it drives us forward to be even better. He congratulated us on his social media platforms after winning the league, which means he is helping the growth of women’s football and believing in the talent.

“I know it means a lot as well to current and younger generation players that are dreaming one day of being professional footballers.

“He has been my role model since a very young age. I have chosen the No 7 jersey because of him."

Amina Diallo
Midfielder

“The arrival of Cristiano Ronaldo had a huge impact on the club at many levels. In Saudi Arabia, everyone knew Al Nassr club, but his arrival made the club known to the world. All eyes were focused on Saudi Arabia and its championship.

“Cristiano also brought his experience, his unparalleled professionalism, and his total demands towards himself, and therefore towards others, that led him to be one of the best players in the history of football.

“I was told about one goal when I arrived here: to be first everywhere and all the time. It really reflects Cristiano’s mentality.”

Lina Boussaha
Midfielder

Al Nassr's Lina Boussaha celebrates during a match. Photo: Mohammed Ali

Al Nassr's Lina Boussaha celebrates during a match. Photo: Mohammed Ali

“Having Cristiano Ronaldo visit before the final match of last season's incredible league title win was a huge honour and a source of motivation for the team.

“His presence boosted morale and, knowing that such a football legend showed support, added an extra layer of significance to our victory. The memory of Ronaldo's visit will undoubtedly be etched in our minds.”

Sara Al Dossary
Goalkeeper

“Cristiano has been a big supporter for Al Nassr women’s sports since day one. His visit before the final match was really motivational to us, to receive words of encouragement from a football legend. His pep talk gave us the energy to give everything we had and put it out on the field to win the league.”

The Ronaldo effect has been felt beyond Nassr, particularly in promoting the SPL around the world. In the four months after he signed, English coverage of the competition swelled by 725 per cent.

SPL’s profile has grown exponentially since Ronaldo arrived, leading to the arrival of other high-profile players.

Last summer, about $1 billion of talent landed in a whirlwind window, including Benzema, Neymar, Mane, N’Golo Kante, Riyadh Mahrez and Jordan Henderson. The knock-on effect on the SPL has been seismic.

Former Real Madrid striker Karim Benzema is unveiled as an Al Ittihad player in front of thousands of fans in Saudi Arabia. Photo: Al Ittihad

Former Real Madrid striker Karim Benzema is unveiled as an Al Ittihad player in front of thousands of fans in Saudi Arabia. Photo: Al Ittihad

In September, between rounds six and seven of the 2023/24 season, official league figures reported substantial growth across several key areas.

New international TV deals, said to encompass 38 broadcasters, mean the league has agreements across 140 territories, with matches shown live in markets including the UK, Spain, Germany, France, Italy and Portugal.

Now the SPL can be viewed in 186 countries. Before Ronaldo was recruited, it was broadcast only in the Gulf.

The league said the broadcast deals led to a 650 per cent increase in revenue, “clear evidence of the SPL’s successful transformation strategy to grow revenue for league and clubs, while increasing the commercial value of the league and attracting investors”.

Meanwhile, the overall attendance for the first six rounds of the new season was tallied at 440,003 – a 25 per increase on last year’s figures for the same period. Nassr’s average home attendance last season from Ronaldo’s debut onwards grew from 65 per cent of the stadium's official capacity of 22,919 to 81 per cent, while their away attendances rose from 65 per cent of capacity to 90 per cent. During the current campaign those figures sit at 89 per cent and 76 per cent, respectively. It must be noted that attendances at some Saudi clubs in 2023/24 have been in the hundreds.

In September, the SPL reported to an “organic growth” of 1.5 million new social media followers across its platforms. Its official English Instagram account, launched two days before the season started, attracted more than 200,000 followers in the first six weeks. Today, it has more than a million.

At last month’s World Football Summit in Jeddah, the SPL said its recent trebling of official partners heralded growth of more than 2,000 per cent in the past six months.

With three partners last season – title sponsors Roshn, Alinma Bank and EA Sports – the number has increased to nine since the summer transfer window. Another four have signed up for the second half of the 2023/24 campaign.

“In US dollar value, that puts us now No 3 in the world as a league [behind the Premier League and Spain’s La Liga],” SPL commercial director Maximilian Haschke said. “In terms of sponsorship revenue as a league, we have in the past six months bypassed our esteemed colleagues from Bundesliga, Serie A and Ligue 1.”

The draw of Ronaldo was on full show in September, during Nassr’s Champions League trip to Tehran for the group clash with Persepolis.

Ronaldo is presented with a Persian rug after arriving at Imam Khomeini International Airport, in Tehran, on September 18, 2023. AFP

Ronaldo is presented with a Persian rug after arriving at Imam Khomeini International Airport, in Tehran, on September 18, 2023. AFP

Thousands of Iranians lined the streets to catch a glimpse of Ronaldo as the Nassr team bus made its way from Imam Khomeini International Airport to the team hotel, with many raising welcome banners and pictures of the superstar. Hundreds even chased the coach. Ronaldo was presented with a handmade carpet at the airport.

Not only was the match Ronaldo’s debut in the Champions League, it was also the first visit by a Saudi club to Iran since 2016, when the two countries severed diplomatic ties.

For those in Saudi Arabia who cannot get enough of Ronaldo, there is always the CR7 Signature Museum in the capital, launched to coincide with the current Riyadh Season.

“Ronaldo's impact is measured well beyond his impact on the league,” Carlo Nohra, the SPL’s chief operating officer, told The National. “It’s his impact in all the country overall, it's placement on the map as it were.

“But with the league, it's just been unbelievable. The kind of attention that has brought to the league, the quality of other players that it opened the door to, the attendance figures, the general media interest around the world, the commercial interest from partners and broadcasters.

“I can't put a figure out, of course. It's just everywhere you turn you see the impact it has had. And most significantly for me is that it's transcended football.

“For someone of his stature to come here is not something we can measure in numbers. It goes beyond all that. What Cristiano did for the league and for Saudi Arabia is priceless, but the most important thing is that he helped us establish the credibility of what we are trying to do in the league through this transformation strategy.

“Again, it just shows the power of the brand. There are very few players now and in history that sit at that level. Very few would have as big an impact as Ronaldo.”

Who better, then, to blaze a trail to the SPL than one of the greatest players in history? To be fair, Ronaldo has never been shy in talking up the league.

Last January, as Ronaldo’s acquisition led to unfettered optimism about what was to come, Saudi Arabian Football Federation general secretary Ibrahim Al Kassim said: “Now that Cristiano Ronaldo is here, that will also open the door for so many other players who can join the league. So that will also add towards the improvement of the Saudi league and Saudi Arabia.”

Ronaldo did more than his part to beat the drum. In May, in a rare post-match flash interview with SCC, and as Messi, Sergio Busquets and Sergio Ramos were linked with moves to the kingdom, Ronaldo was asked to give his thoughts on the competition.

"Step by step I think this league will be among the top five leagues in the world,” he said. “I believe that this country has amazing potential, they have amazing people and, in my opinion, the league will be great.”

Two months later, having returned to Nassr for pre-season training in his native Portugal, Ronaldo praised the development of the league.

“I knew this was going to happen,” he said. “Because in the Italian league, when I went there, it was also dead and then rejuvenated.

“Where Cristiano goes, it generates greater interest. I’m sure next season more stars will go there. In a year the Saudi league will overtake the Turkish league and Dutch league."

By then, Messi had turned down the SPL’s advances. He opted instead for a move to Major League Soccer with Inter Miami.

Messi trains with Inter Miami teammates Luis Suarez and Sergio Busquets. EPA

Messi trains with Inter Miami teammates Luis Suarez and Sergio Busquets. EPA

“I think the Saudi league is much better than the United States,” Ronaldo stated, not at all surprisingly.

During a dizzying summer, Messi felt like the outlier. Saudi Arabia welcomed a plethora of stars, with many crediting Ronaldo for opening their eyes to the league.

“I believe Cristiano Ronaldo started all of this and everybody called him 'crazy' and this and that,” Brazil superstar Neymar said in August, after signing for Hilal in a reported $98.5 million move from PSG that would shatter the SPL transfer record. “Today you see the league grow more and more.”

Neymar arrives in Riyadh after signing for Hilal. Reuters

Neymar arrives in Riyadh after signing for Hilal. Reuters

The following month, again while on international duty, Ronaldo said: "Everyone thought I was so crazy about this move. But it isn't so crazy any more. Now, it's normal to play in the Saudi league.

“I was the pioneer and I feel proud of it. I want the Saudi league to continue to evolve in the coming years to become a remarkable top league.”

Telles revealed that Ronaldo was a “facilitator” of his move to the kingdom. Steven Gerrard and Jordan Henderson, both past Liverpool captains, said Ronaldo as opening their eyes to the SPL before moves to Ettifaq (Henderson has since returned to Europe).

“From afar, for six months, I was looking in at Cristiano Ronaldo’s results and the league, watching some games,” Gerrard said in an interview with the SPL. “And from that moment the league around the world became a very big popular talking point for everyone.”

Prominent voices outside Saudi Arabia have echoed Gerrard's sentiments.

In October, in an interview with MBC Egypt, a channel owned by Saudi Arabia’s MBC Group, Jose Mourinho, who was Roma manager at the time, said he expected to work in the kingdom in the future.

“It’s the Cristiano Ronaldo effect,” Mourinho said. “He was the first one to go there and change the perspective. It is proved by the fact players going there are not at the end of their careers, but in their best years.

“Competition is real in Saudi Arabia.”

Mourinho managed Ronaldo at Madrid. Another of the Portuguese’s former players at the Spanish club, current captain Nacho, said at the recent Spanish Super Cup in Riyadh that Ronaldo's "impact is huge wherever he plays".

“His impact on the Saudi league was very clear after he came, and many of the world's best players followed to the kingdom," Nacho said. "The Saudi league in the coming years will be one of the best leagues.”

Basking in the immediate afterglow of his 54 goals in 2023, Ronaldo told SSC Sport: “The most important thing is that the league has grown and that players want to come, because they know the league is competitive and the whole world is watching now.

“If big players want to come, they will be very welcome.”

Michael Emenalo, the former Nigeria international defender employed in the past as technical director at Chelsea and Monaco, is the SPL’s chief football executive.

Michael Emenalo says Ronaldo's move to Nassr made it easier to attract international players to the SPL. Photo: SPL

Michael Emenalo says Ronaldo's move to Nassr made it easier to attract international players to the SPL. Photo: SPL

Emenalo leads the Player Acquisition Centre of Excellence, which identifies potential signings and helps place them at clubs.

He acknowledged Ronaldo's arrival made his job somewhat easier.

“These guys are actors and people want to be in the movies that the best actors are,” Emenalo told The National. “Ronaldo is one of the all-time greats for our industry, and the fact he's fully embraced a league means that it takes away the nuance of doubt for any other player.”

Ronaldo’s performances on the pitch, and obvious comfort off it, are a firm advertisement of what the SPL can offer.

“It is very important,” Emenalo said. "What it shows is that there's nothing to worry about when you have somebody of that ilk who has been to different places in the world, and who is not in need of economic survival, and that he's here on his own volition to come in and say, ‘I want to do something special here’. And he's going about it in a very committed fashion.

“It sends a message to the other players, the ones that are already here and the ones that want to come in, that the first criteria in making the decision is to commit and you have to commit, and you have to commit fully.

“And Ronaldo is fully, fully committed. We're incredibly proud of him and are lucky to have him.”

In that way, and in terms of the SPL’s overarching aim, Ronaldo is the perfect player for the league.

“He definitely is,” Emenalo said. “Because that's what you want. You want that competence on the pitch. You want the reflection in terms of brand and marketing. You want the leadership qualities. You want the excellence in commitment.

“You want the professionalism. You want the kind of fearlessness to say to the world, ‘I'm here and I love being here’. So yes, in that regard, he's the perfect player to have.

“There's no doubt we want to export to the world our narrative of what we're trying to do, and he's definitely important in doing that for us.

“He's well-followed on and off the pitch, and we are lucky that being followed that much, and being loved and supported that much, that he's also a wonderful example and a good representative of not just the SPL, but the kingdom Saudi Arabia.”

As Emenalo said, Ronaldo is representing the kingdom, which prides itself on following football avidly. Tellingly, the original press release announcing Ronaldo’s signing laid out Saudi Arabia’s love for the game.

“According to statistics released by SAFF, the country has a population of 35 million with two thirds under 35 years old," it said. "Literally over 80 per cent of the entire population play, attend or follow football.

“And over one million fans attend the professional men’s league every season.”

The statement confirmed that Saudi Arabia envisaged Ronaldo’s residence in the kingdom would serve another function, one that falls in line with Prince Mohammed’s Vision 2030 initiative.

“Cristiano’s move to a young country and region like Saudi Arabia and the Middle East represents a perfect fit to progress his impact as an all-round role model and inspire the nation’s youth to lead healthy and active lifestyles” it said.

Ronaldo’s sweeping influence is appreciated, also, in the upper echelons of the Saudi football federation.

“Having a top star like Cristiano is huge, especially because he’s a great model of a player who’s very highly disciplined,” Yasser Al Misehal, SAFF president, told The National. “He has high standards of taking care of himself as a player, and in training. This had made a big positive impact. First of all, to the players in Saudi Arabia, and also to the fans.

“Not only Al Nassr fans, but all the fans watching the Saudi league.”

Ronaldo celebrates Saudi Arabia's Founding Day on February 22, 2023. Reuters

Ronaldo celebrates Saudi Arabia's Founding Day on February 22, 2023. Reuters

As Emenalo said, Ronaldo is representing the kingdom, which prides itself on avidly following football. The original press release announcing Ronaldo’s arrival laid out Saudi Arabia’s love for the game. 

“According to statistics released by SAFF, the country has a population of 35 million, with two thirds under 35 years old. Literally over 80 per cent of the entire population play, attend or follow football," it said. 

“And over one million fans attend the professional men’s league every season.” 

The statement showed Saudi Arabia believed Ronaldo’s time in the kingdom would serve another function, one that was in line with Crown Prince Mohammed bin Salman’s Vision 2030 initiative. 

“Cristiano’s move to a young country and region like Saudi Arabia and the Middle East represents a perfect fit to progress his impact as an all-round role model,” the statement said. “And inspire the nation’s youth to lead healthy and active lifestyles.” 

Ronaldo’s sweeping influence is also appreciated in the upper echelons of the Saudi football federation. 

“Having a top star like Cristiano is huge, especially because he’s a great model of a player who’s very highly disciplined,” Yasser Al Misehal, SAFF president, told The National. “He has high standards of taking care of himself as a player, and in training. This had a big positive impact, first of all, on the players in Saudi Arabia, and also on the fans. 

“Not only Al Nassr fans, but all the fans watching the Saudi league.” 

Ronaldo, who turns 39 next month, has become something of an ambassador for Saudi Arabia. In February, he wore a traditional white thobe to celebrate Founding Day and posted a video to hundreds of millions of followers on Instagram with the caption: “Happy Saudi Founding Day everyone. That’s how we celebrate this special day at Al Nassr FC.” 

The video showed Ronaldo drinking Arabic coffee and performing Ardah, a traditional folk group dance, while wielding a ceremonial sword.

At one point it shows him wearing an embroidered navy blue and gold robe, or daqlah, over the thobe and dancing with a Saudi flag draped over his shoulders.

What’s more, the Ronaldo family seem to have embraced Saudi fashion and culture. Cristiano Jr, Ronald's 13-year-old son, has been seen wearing a thobe and, together with his young siblings, has spoken a little Arabic in videos. Rodriguez, Ronaldo’s model partner with a bulky 56 million followers on Instagram, is often pictured wearing an abaya.

Cristiano Jr, sitting with his grandmother, wears a traditional Saudi thobe. Photo: Maria Dolores dos Santos Aveiro / Instagram

Cristiano Jr, sitting with his grandmother, wears a traditional Saudi thobe. Photo: Maria Dolores dos Santos Aveiro / Instagram

On their respective accounts, Ronaldo and Rodriguez can be found posting pictures of visits to Saudi Arabia’s tourism hot spots, including the ancient oasis city of AlUla, or Diriyah, an area to the north-west of Riyadh where the foundations of the Saudi state were laid.

When Ronaldo first arrived in Riyadh, he uploaded an image of a family day out at Boulevard World. Reports said the amusement park was closed for two hours to accommodate its famous visitors.

Ronaldo’s four posts from AlUla, Diriyah and Boulevard World garnered almost 66 million likes combined. Ronaldo is understood to earn $2.39 million for sponsored posts, an arrangement that works well for both parties.

In his interview with the SPL, Ronaldo said: “Living in Saudi Arabia is very good if you want to come here to have fun, to see the culture, to eat well.

“The Saudis live more at night, which I think is quite fun and interesting. If you see the city during the night, it’s very beautiful.

“And if you like food, come to Riyadh – the city probably has some of the best-quality restaurants I have come across. The family are happy and the schools are very good.”

At the beginning of this season, after taking his tally to five goals in two matches, Ronaldo celebrated by performing the Ardah in front of the home fans at Mrsool Park. The dance elicited a titanic roar from Nassr’s supporters and the video went viral.

Ronaldo further endeared himself to the Saudi public in September when he starred in a video released by Nassr to commemorate National Day. This time, Ronaldo appeared in full traditional dress, sporting a white thobe, red and white ghutra and black bisht.

Again, he performed the Ardah, this time with teammates Brozovic, Abdullah Al Khaibari and Sultan Al Ghannam. Not long after the video was uploaded on X, it had been watched more than 1.4 million times.

Provisions in Ronaldo’s comprehensive commitment to the kingdom are thought to include several public appearances. In October, he was involved in a panel discussion alongside Prince Abdulaziz and Fifa president Gianni Infantino, at the launch of the Esports World Cup in Riyadh. A beaming Ronaldo was also pictured shaking hands with Prince Mohammed.

Most likely of his own volition, Ronaldo has been a guest at other prominent sporting events in Riyadh, including February’s exhibition boxing bout between Jake Paul and Tommy Fury, and at last month’s “Day Of Reckoning” boxing night that was headlined by former world heavyweight champion Anthony Joshua.

Videos of Ronaldo seated beside an animated Conor McGregor, the former two-division UFC champion, soon clocked up millions of views on social media.

While last year Nassr denied Ronaldo had been contracted to promote any World Cup bids, his presence provides Saudi Arabia with distinct profile around the world. Last autumn, the kingdom was all but confirmed as host of the 2034 World Cup finals.

Little more than a year into his two-and-a-half contract with Nassr, Ronaldo’s immediate future looks secure.

He is excelling for the team as they chase a treble and he continues to be the league’s main draw.

As the club’s most bankable asset, Ronaldo also continues to raise the SPL side’s profile in other countries.

Fans of Ronaldo gather outside his hotel in Shenzhen, China, on January 24, 2024. AFP

Fans of Ronaldo gather outside his hotel in Shenzhen, China, on January 24, 2024. AFP

On December 29, Nassr launched accounts on Chinese apps Weibo and Douyin. The latter is the country’s version of TikTok and its most downloaded video-sharing platform. It feeds content to 400 million viewers a day.

Al Nassr were scheduled to tour China this month, but matches in the country have been cancelled owing to an injury to star draw Ronaldo. Standard-priced tickets had sold out within hours.

Now back in Riyadh, Nassr will contest the Riyadh Season Cup, which runs January 29 to February 8. If fit, Ronaldo will resume his rivalry with Messi by going up against Inter Miami, with a clash with Hilal to follow.

Beyond that, and more pressingly this season, Ronaldo has repeatedly declared he has no interest in calling it a day any time soon.

“Cristiano is a special player,” Castro told The National. “He always has an impact and Al Nassr has been no different to the other teams [he has played at]. Cristiano is an example for colleagues, for opponents, and for the world.

“In this [past] year, he is the best mark in the world. He’s fantastic. He’s 38 years and is incredible – running, scoring, jumping, everything.

“He’s always enjoying matches, he’s always happy on the pitch. He’s such an amazing player for us. He’s a big, big, big performer for us.”

Emenalo, who competed for Nigeria at the 1994 World Cup, is similarly amazed by Ronaldo’s longevity.

“I think he's probably the first player to invest in himself as a professional as opposed to his car or his house or his mum's house,” he said. “He's invested in himself and that's what you must do because he's the product and he's done that. And what he's doing is phenomenal.

“Watching him in matches and seeing how competitive and how much desire and level of quality he retains, it's amazing.”

Ronaldo’s numbers this season have been outstanding. But a second campaign at Nassr without a major trophy would be considered a sizeable failure.

In the SPL, a seven-point deficit against a still-unbeaten Hilal feels insurmountable already, but Nassr are committed to chasing down the title until the final day. They host Hilal and Ittihad in two of their final three league matches.

However, given Ronaldo the player and, expressly, Ronaldo the brand, what will happen when his legs tell him he cannot carry on?

Ronaldo at the Globe Soccer Awards in Dubai, on January 19, 2024. AP

Ronaldo at the Globe Soccer Awards in Dubai, on January 19, 2024. AP

“Believe me, it’s not a slogan: after Cristiano Ronaldo there is Cristiano Ronaldo,” said Nassr chief executive Guido Fienga, formerly of Roma. “Because Cristiano is already not just a player, he’s the one that is building the future of the entire football industry, and this is helping to build the future of this country.

“Now he’s doing it on the pitch, probably I don’t know how many years – I hope many – but he’s already doing this job. It’s just changing the role.

“He will be for a long time in this industry and in this project.”

Asked if he would consider appointing Ronaldo in another position at Nassr after his playing days end, Fienga replied: “Cristiano is so important that I cannot suggest any role. Because he is someone who is above the normal life.

“Look what he made with the SPL. I don’t think there is another player that after he has been the best and continued to be the best in the pitch, he invented a new championship.

“He interpreted so well the role of a visionary of a new movement and then he executed as well. Cristiano is Cristiano. I don’t think that he can be limited in a role.

“But definitely, he is a protagonist now, and definitely he will be a protagonist after.”

Ronaldo plays the role well. Undeniably the centre of attention at last week’s Globe Soccer Awards on the Palm Jumeirah, in which he scooped three honours, Ronaldo said: “I was the best goalscorer this season. Imagine beating young animals like Erling Haaland.

“I’m proud, and I’ll be 39 soon. I like when people doubt me and then I’m successful. When I finish, I don’t know, to be honest.

“Of course, it will be soon. By soon, I mean 10 years more,” Ronaldo added, smiling. “I’m just joking. Let’s see.”

Words John McAuley
Editor Steve Luckings
Photo Editor James O'Hara and Ravindranath Kantharaju
Design Deepak Fernandez
Graphics Roy Cooper
Sub Editor Chris Tait
Producer Juman Jarallah