Becoming heroes
Inside the UAE’s thriving cosplay culture
“What a shame, a grown adult doing all this”
That is the type of dismissive comment Dubai resident Asad Mudeer has heard more than once during the eight years he has been involved with cosplay.
And he’s not the only one.
“Throwing a wig on your head doesn’t make you a cosplayer,” is another remark Omani cosplayer Suad Majid recalls.
Cosplay, a performance art, is often misunderstood. Many who are not involved in the flourishing global subculture think of it merely as playing dress-up. But for those who participate, it’s much more than that.
Inspired by characters from comic books, anime, manga, films and video games, cosplayers not only take on their physical form through the use of clothes, make-up and wigs, but they embody their characteristics, too.
Cosplayers take pride in their work — and many make money from doing it. Some create their own costumes, paying attention to the smallest details. It can take them weeks or even months to make them. Some learn how to do their make-up with masterful precision, while others simply buy a costume as is. Some do a mix of all of the above — and each method is as valid as the other.
“It’s sad for me to say that [the Mena] region still has a pretty long way to go when it comes to cosplaying,” says Mudeer. “Education or awareness on this is key and is needed. We do live in times where people still call cosplay ‘childish’, ‘rubbish’ and a ‘waste of time and money’.”
A long time ago at a convention far, far away
The term cosplay was first coined in Japan in 1984 by film producer Nobuyuki Takahashi, after he attended the World Science Fiction Convention (known as Worldcon) in Los Angeles and saw fans dressed up.
Rather than use the American term "masquerade" — which had a Japanese translation he felt didn’t quite match what he saw — Takahashi created his own word that would later be used to describe the subculture.
Takahashi says that, rather than following the Western style of shortening phrases by putting initials together — “BLT for a bacon, lettuce and tomato sandwich,” for example, he says — he decided to use a portmanteau.
“In Japan, you often connect the first syllable of two words,” he tells The National. “In order to make the culture popular, you have to make it ‘short’, so that it will be remembered, especially when trying to create a buzz.”
Hence, costume play became cosplay.
He may have coined the term, but the idea had been around long before Takahashi named it.
The earliest recorded instance of people dressing up in disguise was at masquerade balls that began in the 15th century, where guests would don masks.
When it comes to cosplay as we know it today, history points to the first Worldcon, in New York in 1939. The event attracted only 200 people but included science fiction writer Myrtle R Douglas and her then-boyfriend and fellow sci-fi enthusiast Forrest J Ackerman.
Douglas, also known as Morojo, and Ackerman attended in outfits they created themselves (they called them “futuristicostumes”), inspired by the 1936 film Things to Come, written by HG Wells. The outfits included green capes, shoulder pads and shorts. They were the only ones who had dressed up, though Ackerman would later say he thought everyone who attended was supposed to.
Afterwards, costume contests would go on to become an annual tradition at Worldcon, bringing in more participants every year.
Cosplay popularity grows
In the 1970s, cosplay began to hit its stride. In the US, Star Trek conventions brought out legions of fans known as Trekkies who would cosplay as characters from the sci-fi show. Meanwhile, in Japan, people dressed as their favourite manga and anime characters at events.
The beginning of the decade would also mark the debut of San Diego Comic-Con in 1970. The first event was initially a comic book and sci-fi club meet-up, to gauge whether there was any interest. Later in the year, another San Diego comic convention called the Golden State Comic Con was held and had more than 300 people in attendance.
A few years later, the first Masquerade Ball was held at San Diego Comic-Con in 1974, where people could compete dressed as their favourite characters. This has since gone on to become an integral part of the annual event, with cosplay becoming synonymous with comic cons.
“I have been watching the evolution of cosplay culture for a long time and am enjoying the wonderful results,” says Takahashi, who has travelled around the world to attend the conventions, sometimes as a judge for competitions and other times as a fan. “Cosplay culture now and in the future has such an artful appeal.”
Today, there are many comic cons around the world, such as Fan Expo Boston in the US, Dhaka Pop Culture Expo in Bangladesh, Greece’s AthensCon and the Middle East Film and Comic Con in the UAE.
The first MEFCC took place at Dubai International Marine Club at Mina Seyahi in 2012. As expected, many people arrived in cosplay.
Over the years, this trend has only grown in the region. Yet despite the popularity, the practice continues to be widely misunderstood.
“It’s an escape from everyday life”
Abdulla Ismail, 31, remembers the first time he came across cosplay, in 2014. The Emirati says he accidentally stumbled upon a cosplay convention and was intrigued by the costumes, so bought a ticket to check it out.
“I saw some of my friends in costumes along with lots of other participants. Then I decided to try it the next year,” he says. “It’s a really cool experience where you can dress up as your favourite characters in a safe environment and get to be someone else.”
These days, he’s known as Outlaw Cosplay. Ismail has come to truly enjoy being part of this likeminded community. Over the years, he’s travelled to other conventions, including New York Comic-Con in 2018 and 2019, where he gained a new appreciation for the art.
“I’ve seen so many crazy things there. You don’t have to be a certain age, ethnicity or gender to cosplay a specific character. I saw elderly people in cosplays and pets dressed as superheroes. It’s literally for anyone who wants to have a good time,” he says.
Ismail finds a type of freedom in cosplay he does not experience with anything else. While some see it as a hobby and others as a career path, he feels it is more intrinsically rewarding.
“Personally, I see it as a healthy way to escape my everyday routine and clear my mind.”
Rather than create his own looks, he prefers to commission designs or props from local or international talent instead, helping out the overall cosplay community — one he is proud to be a part of.
He admits he has occasionally come across negativity, however, mostly with regards to his skin colour — suggesting he cannot cosplay as a specific character because of it.
“It doesn’t bother me at all because most of those people never cosplayed and don’t understand that the word cosplay is short for ‘costume play’, which means that you get to add your own touches. You get to be whoever you want to be.”
Ismail believes there are many benefits to cosplaying, especially when it comes to boosting self-confidence and personality development, while fostering a sense of togetherness within the community.
“It’s more than just dress-up. Some of us like to cosplay characters that we grew up with, and instilled within us certain traits, like tolerance, courage, selflessness and kindness.”
“There are several ways to cosplay”
Suad Majid, 32, also known as XueEdits, has been intrigued by the concept of cosplay ever since she was a child growing up in Oman.
“I indulged in it in the comfort of my home. I always had the passion of bringing my favourite characters to life by acting and dressing similarly. Once I found out that it was its own niche, I became instantly fascinated by the activity,” she says.
She’s also found the community, particularly OmanCosplay, to be an encouraging place. As a self-described plus-size cosplayer, she says she’s very grateful for their support.
“As an overweight girl who tries to cover up, all I have been receiving is support on the looks I have worked on, and also tips on what I can do to take it to the next level,” she says.
That’s not to say she hasn’t had any negative experiences, though. There is sometimes an elitism that comes from the belief that cosplayers should exactly match a character, without any creative differences, she says.
“I feel this support gets stronger when faced with people from outside of the community, who have that elitist mentality and think only people who look exactly like a character should cosplay as that character. Fortunately, I only faced that issue once and I managed to get out of it fine, but I do know people who have gone through worse.”
For Majid, being a Muslim and knowing how to cosplay in a way that is compatible with her religious beliefs is something she is mindful of when choosing a character. But in the end, she believes others should recognise that, regardless of what adjustments or changes are made, it is still a legitimate representation.
“People need to understand that cosplay is not constricted to just looks, it’s about personality and the overall feel of the character. In addition to that, there are several ways to cosplay, such as closet cosplay, casual cosplay, low-cost cosplay, accurate cosplay, and all of them are valid.”
“There is a much bigger world to this”
Asad Mudeer, 30, who goes by the cosplay name AsadMorningstar, remembers attending his first comic con in 2014.
As a child, he always enjoyed Halloween because it meant he could dress up as whatever he wanted. After discovering cosplay at MEFCC, the event helped further open his eyes to the possibility of something more.
“All I saw were people of different ages dressed up as almost every character you could think of. That was the moment I realised that there is a much bigger world to this,” he says. “That’s where I started to broaden my imagination and go a bit deeper and try to get the perfect looks of the characters I admire most.”
While it hasn’t always been an easy path, with some telling him it’s an immature activity, Mudeer disagrees. He says the best thing about cosplay is the community.
“I’m so grateful that I’ve been able to interact with so many great talents from all over the world, become friends with them and expand my network even further.”
Outside of his day job working at a BMW showroom, Mudeer has found success as an innovative cosplayer, with a strong sense of creativity.
In 2020, his look was highlighted in a photo competition called A Celebration of Villains Cosplay, by DC Comics, after he dressed as The Flash’s antagonist, Captain Cold. It’s something Mudeer views as a highlight of his cosplay career. He’s also been featured on DC’s Legends of Tomorrow and the Instagram pages of US TV channel The CW for his looks.
When asked what has been his favourite moment in cosplay so far, Mudeer says it’s hard to pick just one. However, he credits cosplay as helping bring “really good, motivating moments in life”.
“Cosplay inspired me to get a degree in fashion”
Rana Elnajmi, 19, who lives in Dubai, was only 11 when she came across cosplay. As a fan of anime and Halloween, she began to search for “anime cosplay” on Google.
“For some reason I thought that cosplay was only allowed in Japan or America so when I found out that there was a community and events here dedicated to cosplaying I immediately got into it,” she says.
She began cosplaying at 13, under the name Dream Cherrie. Elnajmi has fibromyalgia, a condition that causes musculoskeletal pain across the body, and uses a walking cane.
She says she’s found great comfort in a community often praised for its inclusiveness, recalling a specific moment of getting back into the hobby after taking a long break to deal with her medical condition.
“I was pleasantly surprised that when I walked into the cosplay event, clutching my stick in hand, no one whispered or looked weirdly at me. If anything, I was welcomed back with warm hugs and ‘I missed you’ and the occasional ‘what’s up with the cane?’ But other than that, it was as if nothing changed with me.”
When she does hear negative remarks, she lets most of them go in one ear and out the other. That said, Elnajmi does still remember the rude comments once directed at her when she first began cosplaying, mostly in regards to her physical appearance.
“When I started, I remember being told that I was too dark, too chubby, too short, etc, to cosplay certain characters. It really affected me and I used to whiten my skin in the hope of trying to make the comments stop and be accepted,” she says.
These days she says the community has matured and she no longer lets those comments bother her as much as they once did.
“Thankfully I grew a thicker skin and I wear my tan skin with pride now. I realised that no matter how you physically look, it should never stop you from cosplaying characters you admire. I’m really glad that this mentality has died down over the years from the cosplay scene.”
While Elnajmi is thankful for being surrounded by like-minded people, she’s also found deeper inspiration from it. She says she has already picked up skills in event planning and concept making but has bigger dreams, too.
“Cosplay is also what inspired me to get a degree in fashion. I already have a professional degree and I’m pursuing my bachelor’s.”
Now she only hopes others interested in starting their own cosplay journey will give it a try, although warns it can be an expensive hobby — albeit worthwhile for the joy it brings.
”The cosplay community is very sweet and kind. As long as you are, too, it doesn’t matter who you are.”
Abdulla Ismail dressed as Falcon, a Marvel Comics character. Ruel Pableo for The National
Abdulla Ismail dressed as Falcon, a Marvel Comics character. Ruel Pableo for The National
A stand at the 1973 San Diego Comic-Con. The first in the city was held three years earlier
A stand at the 1973 San Diego Comic-Con. The first in the city was held three years earlier
Abdulla Ismail cosplays as DC Comics character Superman. Ruel Pableo for The National
Abdulla Ismail cosplays as DC Comics character Superman. Ruel Pableo for The National
Sumi Cosplay dressed as Shionne from the 'Tales of Arise' game. Photo: supplied
Sumi Cosplay dressed as Shionne from the 'Tales of Arise' game. Photo: supplied
Suad Majid cosplays as several different characters. Photo: supplied
Suad Majid cosplays as several different characters. Photo: supplied
Asad Mudeer cosplays as Red Hood, a character from DC Comics' Batman. Photo: supplied
Asad Mudeer cosplays as Red Hood, a character from DC Comics' Batman. Photo: supplied
San Diego Comic-Con in 1973, a year before the first Masquerade Ball was held — the predecessor to the event's cosplay competition
San Diego Comic-Con in 1973, a year before the first Masquerade Ball was held — the predecessor to the event's cosplay competition
Forrest J Ackerman and Morojo dressed in costumes at the first Worldcon, in New York in 1939
Forrest J Ackerman and Morojo dressed in costumes at the first Worldcon, in New York in 1939
Tzu Wei Wu, dressed as Master Chief from the 'Halo' video game poses with Adelyna Bucher, dressed as Yuki, at the first Middle East Film & Comic Con in Dubai in 2012. Sarah Dea / The National
Tzu Wei Wu, dressed as Master Chief from the 'Halo' video game poses with Adelyna Bucher, dressed as Yuki, at the first Middle East Film & Comic Con in Dubai in 2012. Sarah Dea / The National
Rana Elnajmi, also known as Dream Cherrie, in cosplay. Photo: supplied
Rana Elnajmi, also known as Dream Cherrie, in cosplay. Photo: supplied
Words Evelyn Lau
Editor Juman Jarallah
Design Talib Jariwala
Photographers Ruel Pableo, Pawan Singh, Tara Atkinson
Picture Editor Tim Knowles, Ravindranath Kantharaju
Sub Editor Donald MacPhail